Finding Your Real Voice Online with Virginia Kerr

Ep 270

Virginia Kerr

Ep 270

Virginia Kerr

Finding Your Real Voice Online with Virginia Kerr

Virginia Kerr on Quitting Instagram and Building a Purpose-Driven Brand on YouTube

In a world where creators feel the constant pressure to show up everywhere, Virginia Kerr has a different message: you don't have to be everywhere to make a real impact.

In this interview on UPBEAT with Parker Kane, Virginia—former TV news anchor turned video strategist—opens up about her personal journey through creator burnout and how she rebuilt a purpose-driven business by reclaiming her authentic voice online. Her advice? Stop chasing platforms and start focusing on message and alignment—even if it means showing up on just one platform where your audience truly is.

Watch our full conversation where Virginia shares her exact methods:

Why Virginia Kerr Quit Instagram and TikTok (and What Happened Next)

Quick Summary: Burned out from trying to be everywhere, Virginia stopped posting on Instagram and TikTok. She focused only on YouTube—and her business took off.

Virginia found success in the high-energy world of television and social media. But after leaving TV, she faced the pressure every entrepreneur and creator knows too well: keeping up with every trend and posting just to stay visible.

“I feel like I’m a very different person now than I was when I started five years ago and just wanted to be known and on all the platforms.” — Virginia Kerr

Her turning point came when she decided to stop performing and start connecting in the right places with the right people. While most creators try to be everywhere, Virginia made a bold move—she stopped posting on Instagram and TikTok cold turkey.

"I was creating just to create," she says. "It wasn’t coming from a place of service."

Instead, she went all-in on YouTube, where long-form content gave her the space to be honest, vulnerable, and aligned with her message. The result? Deeper connections, better leads, and a business that actually feels good to run.

How the One-Person Rule Changed Her Content Strategy

Quick Summary: Virginia built stronger engagement by speaking to one person at a time—not trying to please everyone.

One of Virginia’s most impactful mindset shifts was this: create content for one person.

"When you speak to one person, you speak to thousands," she explains.

This helped her stop watering down her message and start making content that truly connects. She also gamified her process to rebuild momentum. By showing up daily—even imperfectly—she regained creative flow without pressure.

Why Storytelling Builds Trust (and Attracts the Right Audience)

Quick Summary: Your audience wants to know the messy middle—not just your highlight reel. Storytelling makes content trustworthy and human.

Virginia emphasizes that storytelling is the bridge to trust. In a world filled with quick tips and polished reels, she advocates for showing the journey—not just the destination.

"People want to know what you’ve been through. Not just your wins."

Authenticity isn’t just a buzzword in her content—it’s a strategy. It’s how she builds long-term loyalty. You don’t have to be everywhere. Just be real—and be where your people are.